ANN ARBOR, Mich. — Maintaining commercial relations in Africa for several years, Tecumseh Products Co. recently opened its first office in Morocco at Casablanca to be closer to its distributors and installers.
"Convinced of the strong development potential of the African commercial refrigeration market, we wanted to be closer to our distributors and installers," said François Bouillot, managing director, Tecumseh Europe.
"This first location in Morocco is the beginning of Tecumseh's expansion plan in Africa, with the objective of positioning the company as the commercial refrigeration leader in the region by building relationships with key partners," said Stéphane Charbonnier, Europe and Africa sales director.
Ideally located in North Africa, Casablanca represents an ideal starting point to strengthen Tecumseh's presence in Africa.
Tecumseh will continue to offer a wide range of products in North Africa, including compressors, unit coolers, and traditional and outdoor condensing units. Attached to the European subsidiary of Tecumseh, the office will be headed by Elmouez Ben Romdhane, Africa and Turkey commercial director for the past 10 years.
Publication date: 10/24/2018