ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account
NewsHVAC Breaking News

The New Flat Rate Hosts Profit Boosting Seminar in Dallas

BN_New Flat Rate
October 8, 2018

DALLAS — The New Flat Rate, a provider of menu pricing for residential home service companies, held its smart pricing seminar, The Future of Flat Rate, in the Dallas-Fort Worth Metroplex on Sept. 18.

The free, full-day event took place at the Hilton Garden Inn DFW South in Irving, Texas. Fifty attendees learned how to take their businesses to the next level by accurately calculating their billable hour and implementing strategies to improve profits.  

Rodney Koop, founder and CEO of The New Flat Rate, opened up with a profit talk, "The number one job of a CEO is to protect and maximize the company's profit." Leo Morales, one of The New Flat Rate's head trainers and spends his time in trucks with technicians doing ride-a-longs 26 weeks of the year, gave an in-depth look at the company's menu pricing system. He also covered topics on how to find, train, and retain quality technicians, as well as how to partner with home warranty companies. Additionally, Dan Peterson from Comfort Tech Service Now in Del Rio, Texas, flew in for the seminar to answer questions and share his testimony of how The New Flat Rate helped his company. The New Flat Rate discovered at its members-only, high-level training, Business 101 Uncensored in Chattanooga, Tennessee, that Peterson has a fantastic Elvis voice and wrote a song just for Future of Flat Rate Pricing Seminar attendees. He sung it to the tune of: "Are You Lonesome Tonight?” 

"It was a great presentation and a great benefit for contractors,” said Bill Kite, executive director for Mechanical, Electrical and Plumbing contractors of Oklahoma (MEPO). “I can't wait to introduce it to our members and tell more people about The New Flat Rate. Everything you said, it just makes sense." 

This was the third of four Future of Flat Rate Pricing seminars in 2018. The final conference will take place in Phoenix on Dec. 4. 

Publication date: 10/8/2018

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

KEYWORDS: flat rate pricing HVAC sales HVAC Sales Training Pricing for HVACR Products and Services

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • HVAC-enrollment

    The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike

    A new wave of future technicians is entering the pipeline.  
    News
    By: Matt Jachman
  • 2025 Top 40 Under 40

    2025 Top 40 Under 40 HVACR Professionals List

    The 11th annual Top 40 Under 40 list highlights those...
    HVAC Light Commercial Market
    By: Hannah Belloli-Oster
  • LG Ductless Mini-Split Systems

    The 9 Types of Heat Pumps

    As the U.S. moves toward electrification, heat pumps are...
    HVAC Commercial Market
    By: Joanna R. Turpin
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

Lennox equipment

Platinum Equity to Sell Heat Controller to Lennox

HVAC-tech-van.jpg

Report: Only 65% of HVAC Technician Time is Billable Hours

HVAC Minute retail refrigeration system

EPA Final Rule’s Impact on R-410A Deadlines

Trade groups challenge EPA refrigerant rule

HVACR Trade Groups Challenge EPA Refrigerant Rule in Federal Court

heat-pump-tech-customer.jpg

DOE Updates $8.8B Home Energy Rebate Program Guidance

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
Designing Systems Using A2L Refrigerant - Free Webinar - 7/22/2026

Related Articles

  • Breaking-News

    The New Flat Rate Hosts Dual Workshops in January

    See More
  • New Flat Rate

    The New Flat Rate Hosts Business 101 Uncensored

    See More
  • The New Flat Rate staff welcomed nearly 40 percent more attendees than last year to its second annual Business Uncensored conference held at The Westin Hotel in Chattanooga, Tennessee.

    The New Flat Rate Hosts Second Annual Business Uncensored

    See More

Related Products

See More Products
  • new cover.jpg

    Profit is An Attitude: The Strategies You Need to Optimize Profits

  • The ACHR News - February 2, 2026

    ACHR NEWS February 2, 2026, Issue

See More Products

Related Directories

  • The New Flat Rate (Manufacturer)

    We help residential service contractors nationwide by providing a menu pricing system for them to use with their customers. Available in printed book or digital iPad formats. When using menu pricing, technicians can easily present multiple options to their customers on every repair job. Thus, customers choose the level of service that best fits their budget.
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing