DALLAS — The New Flat Rate, a provider of menu pricing for residential home service companies, held its smart pricing seminar, The Future of Flat Rate, in the Dallas-Fort Worth Metroplex on Sept. 18.

The free, full-day event took place at the Hilton Garden Inn DFW South in Irving, Texas. Fifty attendees learned how to take their businesses to the next level by accurately calculating their billable hour and implementing strategies to improve profits.  

Rodney Koop, founder and CEO of The New Flat Rate, opened up with a profit talk, "The number one job of a CEO is to protect and maximize the company's profit." Leo Morales, one of The New Flat Rate's head trainers and spends his time in trucks with technicians doing ride-a-longs 26 weeks of the year, gave an in-depth look at the company's menu pricing system. He also covered topics on how to find, train, and retain quality technicians, as well as how to partner with home warranty companies. Additionally, Dan Peterson from Comfort Tech Service Now in Del Rio, Texas, flew in for the seminar to answer questions and share his testimony of how The New Flat Rate helped his company. The New Flat Rate discovered at its members-only, high-level training, Business 101 Uncensored in Chattanooga, Tennessee, that Peterson has a fantastic Elvis voice and wrote a song just for Future of Flat Rate Pricing Seminar attendees. He sung it to the tune of: "Are You Lonesome Tonight?” 

"It was a great presentation and a great benefit for contractors,” said Bill Kite, executive director for Mechanical, Electrical and Plumbing contractors of Oklahoma (MEPO). “I can't wait to introduce it to our members and tell more people about The New Flat Rate. Everything you said, it just makes sense." 

This was the third of four Future of Flat Rate Pricing seminars in 2018. The final conference will take place in Phoenix on Dec. 4. 

Publication date: 10/8/2018

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