Service World Expo 2018 Offers Focused Educational Tracks for HVAC Contractors
COPPELL, Texas — Service World Expo will host its third conference at Caesars Palace in Las Vegas, Oct. 10-12. Daily activities include networking, tradeshows, seminars, after parties, and breakout seminars focused on helping contractors in areas of greatest need.
The seminars will include highly sought after topics such as marketing, training, staffing, technology, leadership, operations, and finance.
“We felt it was really important to deliver a pathway for success for residential contractors to really focus on areas they feel their companies could benefit,” said Matt Michel, president of Service Roundtable. “There are a lot of contractors doing an amazing job growing their companies, but may need some additional training in certain areas and that’s what Service World Expo provides.”
One of the most crucial yet neglected educational tracks is the marketing track. Marketing is a critical component for companies looking to maintain a steady stream of customers and revenue. The marketing track at Service World Expo will provide training on how to leverage marketing methodologies to grow and prosper. The marketing breakout speakers include some of the best marketing contractors in the business. These individuals have grown their own contracting companies from the ground up by embracing marketing as a means of building business. Speakers include: Chris Hunter, “The Power of Social Media: The Amazing Way to Get and Keep Customers and Technicians;” Laura Nelson, “Proven Digital Marketing Tactics to Grow Your Contracting Business;” Mike Montano, “It Pays to be Good;” and a Marketing Innovations Panel, where panelists discuss strategies, including adopting new technology for more efficient business marketing. Panelists include: Crystal Williams, Shawn Henson, Ben Stark, and Abe Romero. Larry Taylor will moderate.
“I am truly excited to be speaking at this years’ Service World Expo in Las Vegas,” said Hunter, owner of Hunter SuperTechs in Ardmore, Oklahoma. “We have seen tremendous growth over the past several years and it is in large part due to our marketing efforts. I am happy to share how we have been so successful by leveraging our services through social media.”
These tracks were dedicated to improve each company’s most problematic business practices. Register today for Service World Expo, where you can network, listen to inspiring messages from keynotes speakers, take home valuable information from breakout sessions, and experience Las Vegas.
Publication date: 8/21/2018