"Bill has extensive international management and sourcing experience as well, working in North America, Europe, and Asia,” said Nadel. “Ice Air is excited to have him onboard.”

Liu will be responsible for planning and directing all aspects of engineering activities and projects, including utilizing best practice methods and providing expert technical guidance for engineering initiatives. He will be managing the overall engineering budget and costs, incorporating components, materials, and tools that result in cost-effective and quality output.

"It's exciting to be here," Liu said. "Ice Air represents a company positioning itself for sustained growth, and when the owners' expressed such confidence in my abilities, I grabbed the opportunity to join them in that positioning."

Prior to joining Ice Air, Liu was the program manager at General Electric Appliance’s home comfort group, where he managed the company’s $250 million global air conditioner and dehumidifier business. Liu has a master’s degree in mechanical engineering from University of Maryland, a master’s in business administration from the University of Louisville, and an MIT sloan certificate for managing complex development projects.

For more information, visit www.ice-air.com.

Publication date: 04/30/18