cfm Distributors and Moblico Win Award for Mobile Strategy
Kansas City, Mo. – Moblico, a data-driven marketing company, has announced that the cfm Distributors, Inc. weekly text campaign has earned an AMBIT Award from the Kansas City Data Marketing Association (KCDMA). AMBITs are awarded to organizations that show excellence in creativity and results by driving return on investment for the organization.
“The Moblico-designed mobile strategy was a success for us from the get go. The biggest benefit for cfm was that it improved the efficiency of our company and our customers’ companies,” said Lauren Roberts, vice president, marketing, cfm Distributors, Inc. “With Moblico, we have been able to connect with and support our dealers’ technicians by giving them instant access to our product manuals to help them sell our products and troubleshoot right from the palm of their hands.”
A Midwest provider of sustainable heating, cooling and refrigeration solutions, cfm’s mobile app and weekly text campaign allow the company to notify technician customers of any available specials. The campaign has increased cfm’s heating and cooling product sales by 400 percent compared to offers not promoted through mobile channels.
cfm Distributors first partnered with Moblico in 2011. Over a six-year period, cfm’s marketing team has perfected the art of creating, scheduling and delivering compelling weekly offers to a database of opt-in dealer technicians’ mobile phones. Utilizing Moblico’s technology, cfm first invited technicians to join the mobile list via SMS or text-messaging. Technicians have remained on the list for years. Positive redemption results have proven that the mobile strategy is not only cost effective, it also is a powerful way to engage technicians into action.
“As a preferred HARDI vendor, we are proud to be able to work with cfm to drive engagement and sales with its customers,” said Pierre Barbeau, CEO, Moblico. “Our data-driven mobile communications platform drives game-changing results for our clients by engaging their audiences when and where it matters most.”