NEW KENSINGTON, Pa. — Bacharach Inc. announced the appointment of Karl Roberts as regional sales manager, covering the UK, Ireland, and Northern Europe.
Roberts joins Bacharach bringing a strong background in gas detection and related industry experience. In the three years prior to joining Bacharach, he was territory sales manager with Tyco Gas & Flame Detection, responsible for industrial safety portable and fixed gas detection product ranges into the UK, Nordic, and Eastern Europe regions. Prior to this role, Roberts spent eight years at A1-Cbiss in the UK, holding positions including gas detection sales manager and European refrigerant leak detection sales manager. In addition to supporting a wide range of gas detection manufacturer’s products in the UK market, he developed positioning with key food retail accounts such as M&S and Morrisons, as well as other key industrial and commercial refrigeration end users in the refrigerant leak detection space.
In particular, Roberts will be focused on developing Bacharach’s key food retail, industrial and commercial refrigeration and air conditioning accounts, growing Bacharach’s combustion and emissions analysis and refrigerant leak detection portable instrumentation position, and supporting Bacharach’s channel partner’s market development. Roberts holds a bachelor’s degree in business administration from Liverpool’s John Moores University and resides in Liverpool, England with his wife and son.
Bacharach’s mission for their customers is to make a Measurable Difference for their business everyday through new ideas and technologies.
For more information, visit www.mybacharach.com
Publication date: 3/27/2017