Distribution Trends

Why Industrial Sales Companies Struggle to Get ROI from CRM

Brian Gardner, who has spent more than 25 years in sales and sales management in industrial markets, explains the important relationship of ROI and CRM. The author of ROI from CRM, he delves into the steps you can take to demonstrate the return on investment from your customer relationship management approach.

Click here to listen to the podcast.

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS

KEYWORDS: HVAC Manufacturer News manufacturer distributor relationships

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike
A new wave of future technicians is entering the pipeline.
Training and Education
By: Matt Jachman
2025 Top 40 Under 40 HVACR Professionals List
The 11th annual Top 40 Under 40 list highlights those...
HVAC Residential Market
By: Hannah Belloli-Oster
The 9 Types of Heat Pumps
As the U.S. moves toward electrification, heat pumps are...
HVAC Residential Market
By: Joanna R. Turpin

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar we will detail what HVAC material buyers and technicians need to know when selecting duct mastics, including matching mastic to substrate, alternatives to liquid mastic, and where UL 181 Listings fit into real world installations.