BETHEL, Conn.—Duracell Professional, the business-to-business division of Duracell, today released the 2015 Battery Market Insights Report, designed to educate battery distributors about the evolving state of the U.S. away-from-home battery market.

“At Duracell Professional, we are deeply committed to seeing distributors succeed,” said Paul Schacht, national sales manager at Duracell Professional. “Our Battery Market Insights Report represents an unprecedented view into the customers’ purchasing preferences, expectations of their distributors and the leading battery applications in the workplace. We encourage distributors to mine the wealth of data in this report to capture a greater share of this evolving market.”

The report includes never-before-released insights that can help battery distributors gain a competitive edge in the marketplace. Highlights include:  

• Battery use increased more than 22 percent among respondents due in part to equipment requiring more batteries;

• Wireless mice, clocks and remote controls are the leading battery-powered devices among professional users, representing a sharp departure from prior year surveys;

• Branded batteries continue to dominate the away-from-home battery market and are particularly well-perceived among industries using higher-priced devices, and;

• Duracell’s share of the away-from-home battery market increased from 48 percent in 2012 to 56 percent in 2014. Duracell beat the competition in nine of 11 factors surveyed, including battery life, quality and reputation.

The interviews were conducted by Kline & Co. and commissioned by Duracell. At no time during the interviews was Duracell revealed as the sponsor of the study.

The $256 million away-from-home battery market is composed of professional market segments, including construction, lodging, healthcare/medical, education, defense and  safety, utilities, offices, media and broadcasting, mining, oil and  gas, manufacturing and transportation.

Distributors will learn about additional market trends, ranging from the growth of online ordering to ideas for distributors to improve and grow their business, including customer recommendations. The report also addresses Duracell performance in the away-from-home battery market, both against other branded batteries and against private label batteries.

 For more information and to download a free copy of the report, visit