CENTER, Texas — Ben Wulf was named president and CEO of Port-A-Cool LLC. The Texas-based manufacturer provides portable evaporative coolers and evaporative cooling media. Wulf assumed the role from Bill Lloyd upon his retirement effective Jan. 2014.

Wulf’s appointment follows his time at Port-A-Cool where he most recently served as vice president of marketing and international sales. According to the company, in that capacity he was was instrumental in identifying key markets to build the company’s global presence through its distributor partner network in Mexico, Canada, South America, Europe, the Middle East, and Australia.

Concurrently, he refined the company’s marketing programs and garnered a strong trade show presence to strengthen awareness for the line of Port-A-Cool® branded evaporative coolers, said the company. More recently, he has spent time working with the company’s engineering, sourcing, and manufacturing teams to help accelerate the growth of the company.

“I am excited about our vision for the future,” said Wulf. “I welcome the opportunity and the responsibility of guiding the company to the next level of leadership in evaporative cooling technologies driven by innovation and world class customer service.”

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