Modern Supply Co. (Knoxville, Tenn.) has been selected as the overall winner for WIT& Co.’s WHAM (WIT Honors Achievements in Marketing) award for 2010 innovative marketing initiatives. Modern Supply submitted entries in six categories including advertising & brand awareness for the creation of their fictional spokesperson Modern’s Millie.

Modern Supply Co. (Knoxville, Tenn.) has been selected as the overall winner for WIT& Co.’s WHAM (WIT Honors Achievements in Marketing) award for 2010 innovative marketing initiatives. Modern Supply submitted entries in six categories including advertising & brand awareness for the creation of their fictional spokesperson Modern’s Millie.