York Launches American Quality Campaign
MILWAUKEE – The York® brand of Johnson Controls Inc. launched its American Quality Campaign, which is a fully integrated digital marketing campaign showcasing York employees’ commitment to quality workmanship.
The national campaign centers around a series of day-in-the-life videos that feature York employees talking about their jobs — why they go to work every day, what their work means to them, and the pride they take in the work they perform. The first of these videos features a senior test technician at the company’s Wichita manufacturing facility, a husband and the father of two young boys.
“Each of these videos tells the story of a York employee, at home and at work, who is driven to do the best work possible,” said Liz Haggerty, vice president and general manager, unitary products group, Johnson Controls.