Many HVACR contractors, manufacturers, and distributors will arrive at the 2017 Service World Expo, taking place Sept. 7-8 at the Mandalay Bay Resort and Casino in Las Vegas, but only super heroes will leave.

With this year’s theme being, “Discover Your Super Powers,” the show staff has ensured the event will encompass seminars, entertainment, and a product showcase that will help attendees achieve just that.

“Service World Expo 2017 will host more than 100 of the HVAC industry’s leading manufacturers, distributors, and suppliers — many debuting new products for the first time at the show,” said Liz Patrick, vice president of strategic alliances, Service World Expo. “The popular demo lab, where contractors and select exhibitors share 45 minutes of intense product training, will return, and new this year is the innovation showcase, a 400-square-foot pavilion showcasing the best new products and services.”


The HVACR industry offers countless opportunities for trade show and conference experiences throughout the country; however, there’s none quite like Service World Expo.

“I know that Service Roundtable spent a lot of time studying other trade shows around the country and even as far as Germany at ISH,” said Corey Hickmann, president, Comfort Matters Heating & Cooling Inc., Maple Grove, Minnesota. “The things they bring make this trade show unlike any other.”

Due to the unique design of the show floor, manufacturers are able to attract more visitors, which allows them to connect with a greater number of contractors.

“We believe the nontraditional floor layout works to our advantage,” said Lindsey Ford, manager, communications and events, Rheem Mfg. Co. “Instead of the typical rows you see at other expos and conventions, the Service World Expo has designed a path for contractors to move through easily — that gives every booth, like ours, more exposure.”

Tom Jackson, CEO of Jackson Systems, agrees. “The floor layout really encourages contractors to visit each booth,” he said.

Contractors will have more than 20 breakout sessions to select from led by key icons in the industry, said Robin Jones, show producer, Service World Expo.

“While others [trade shows] may also focus on technical training, this event largely focuses on leadership, sales, management, business trends, and the latest product releases,” she said.

Chris Hunter, president, Hunter Supertechs, Ardmore, Oklahoma, attended the inaugural event last year and will be returning with his team again in September.

“The vendor showcase was the best I have ever seen,” Hunter said. “If you look at our company logo [a super hero technician], I think you can tell we love this year’s theme. Service professionals are heroes every day to the customers they serve.”

And the Supertechs aren’t alone in this way of thinking.

“We noticed the number of super heroes used in residential service branding and knew it would be an attractive subject,” said Jones. “During the expo, we will have several super hero spotlights featuring companies that brand their businesses with super heros.”


Attendees will gain knowledge and inspiration during the numerous keynote speeches presented by experts from all walks of life.

American Actor, author, motivational speaker, and retired U.S. Army soldier, J.R. Martinez, will speak on “Plugging into Your Superpowers”; entrepreneur Ryan Estis will motivate attendees with, “Unleash Your Inner Superhero:  Keys to Achieving Breakthrough Performance”; body language expert Traci Brown will help businesses increase their bottom lines with her “Liar, Liar, Pants on Fire” presentation; Mike Agugliaro, founder of CEO Warrior, will share, “How to Make Another Million Dollars Next Year by Adding More Trade Lines”; and several others will speak on varied topics, all relating to the super powers that lie within you and your company that, when embraced, will lead you down the path of success.

Jackson said Service World Expo attendees have two main sources of excitement.

“First, the incredible speakers will motivate you, and second, the event offers a unique trade show with manufacturers that are committed to the contractor base,” he said.

Ford said attendees will have an exceptional opportunity to touch and feel award-winning innovative products with experts on hand to answer questions.

“Each show is different, and we try to pick products and displays that will resonate with those who are participating,” she said. “For instance, at the Service World Expo, we will have a former master plumber from the newly formed Rheem Plumber Support Team — that way, there will be someone at the booth to speak the ‘language’ of plumbers.”

“This event was developed to specifically serve contracting business owners who want to experience rapid growth by learning from super hero experts in their field,” Jones said. “Attendees will get to see the most innovative products in our industry and gain the opportunity to network with other business owners to establish lifelong connections and friendships.”

Hickmann agrees and said he is looking forward to the event because he knows the best contractors from around the country will be there. Simple conversations in the lobby or on the show floor can be the best form of education, he said.

“I’m excited to attend and plan on bringing several leaders from my team,” said Hunter. “There is so much knowledge here that we have a strategy to divide and absorb — then use our power of teamwork to bring it back home and make it happen.”

Hunter acknowledges there is a difference between contractors who are struggling in their businesses and those who are thriving.

“The difference is their desire to learn and implement,” he said. “This is the perfect event to find exactly that.”

Throughout the two-day event, attendees will have the opportunity to learn about cutting-edge products in the controls, equipment, and tool arenas as well as all new services designed to protect the contractor from customer base attrition, to better connect contractors and homeowners, to increase

e profits via perpetual revenue streams, and much more, said Patrick.

“Last year, Service World was great, and I expect this year to be even better,” said Hickmann.

For more information on Service World Expo, visit, email, or call 844-742-3970.

Publication date: 8/28/2017

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