ATLANTA — DiversiTech® Corp is introducing a newly enhanced website that helps wholesalers and contractors more easily find the wide array of products and services DiversiTech offers. 

The site also contains stronger messaging about the unique benefit DiversiTech brings to its customers. Visitors will also notice how DiversiTech continues to seek new product ideas, intellectual property assets, and companies for acquisition to drive its continued growth. 

A driving force behind the site’s user-friendly interface is the prominent use of product visuals on each page.  For example, the home page is segmented into four key sections:  HVAC Product Categories, Other Business Segments, Featured Products, and Top Viewed Products. Underneath each section are several large-scale images of related products.  The images are hyperlinked, taking the visitor to a page where more detailed information can be found. 

A new addition to the website is a "favorites" tool.  When browsing DiversiTech's extensive product selection, customers can use this tool to mark the products they are interested in ordering or knowing more about.  Saving their selected products as favorites saves valuable time when they return to the site later.  

Wholesalers and contractors will also appreciate the well-organized Resources section.  From downloadable promotional literature to videos to technical data sheets, visitors have quick access to numerous product support materials. 

Other important features include an enhanced search tool function, product reference charts, and a dedicated product selector tool for Quick-Sling system mounting products.

Optimized to be mobile-friendly, customers can view and interact with the site from their smart phones or tablet devices.  

“The new site does a great job of telling our brand story and showcasing our vast selection of product and resources to help our customers simplify the way they do business,” said DiversiTech Senior Director of Marketing, Alec Minné.  “More importantly, it will help them find what they need fast, so they can spend more time on their business rather than searching for product information.” 

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Publication date: 9/1/2017

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