ATLANTA — Miura America Co., a designer and manufacturer of energy-efficient, eco–friendly industrial steam boilers, announced it has secured a $21 million investment to help improve operations and meet increasing demand. The company will close on a partial investment of $1 million this year and will close on the remaining $20 million over the next five years. The investment comes from its parent company, which is based in Matsuyama, Japan.
“With renewed market confidence following the election, we are seeing a wide range of projects, new and old, coming back online,” explained Doug MacMaster, vice president of U.S. operations, Miura. “We already are [one of] the largest boiler manufacturers in the world, but in order to be number one in the world, we have to be number one in the United States.”
Celebrating its 30th anniversary in the U.S., Miura recently completed a showroom and water lab at its base of U.S. operations in Rockmart, Georgia. The showroom helps the company to keep up with exponential growth. The next phase of this expansion will include improvements and additions to its manufacturing facilities and a heightened focus on recruitment to build the best rep network in the U.S.
“With their local knowledge and expertise, our reps are absolutely the key to our success, and our goal is to increase our network by 100 percent over the next three years,” said MacMaster.
To meet this goal, Miura is offering a host of incentives to recruit and drive business to its reps, including marketing co-op programs, rewards trips, dedicated protected territories, special pricing and discounts, and financing options.
Miura boilers are known for their reduced environmental footprint of low nitrogen oxide (NOx) and carbon dioxide (CO2) emissions, as well as their ‘once-through’ vertical water-tube design that produces steam in less than five minutes from a cold start, using less fuel and water than most traditional boiler units. Additionally, Miura boilers feature a modular, zero-side-clearance design that allows the flexibility to customize a steam plant due to its smaller physical footprint.
For more information, visit www.miuraboiler.com.
Publication date: 2/23/2017