The company made available special commemorative editions of its most popular snips models for the campaign. For each pair sold, Midwest committed to donate $2 to HFOT. The campaign began on Independence Day and concluded on Veterans Day.
The result was a $6,000 check for the worthy cause of helping disabled veterans rebuild their lives by designing and building mortgage-free homes. According to Chuck Loparo, national sales manager, Midwest Tool, “I was so pleased that everyone got behind us on this initiative. Our employees, sales representatives, and distributors showed their true spirit of giving by helping us make this happen.”
Scott Muser, CEO, and David Schmick, president, announced that Midwest Tool plans to continue to support HFOT with future promotions.
Publication date: 12/26/2016