ANDOVER, Mass. — Schneider Electric announced the launch of a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency. The brand campaign executes on the company’s newly launched global brand strategy, Life Is On, which aims to clearly articulate how the company helps customers around the world transform the way they access and consume energy.
Through the Life Is On campaign, Schneider Electric aims to humanize and bring to life its industrial brand; put the spotlight on the company’s customers, showcasing their ability to make an impact on their organizations, communities, and society; and highlight new technologies that enable distributed and connected energy.
The Life Is On strategy builds on four brand attributes that characterize Schneider Electric:
• Connectivity — Schneider Electric creates the interconnection of information technology (IT) and operational technology (OT) to produce actionable information for better business results;
• Sustainability — Schneider Electric helps sustain customer resources, reduce CO2 emissions, and better manage and ensure more livable environments;
• Efficiency — Schneider Electric helps customers achieve better energy and process efficiency in their cities, businesses, plants, buildings, and homes with solutions that are simpler to use; and
• Reliability and Safety — Schneider Electric builds and delivers safe, reliable products and solutions.
The North American marketing and branding campaign will showcase Schneider Electric customer and technology stories through viral videos, print and online advertising, email, corporate website, and event marketing and other out-of-home placements designed to help customers rethink the value of sustainability and efficiency.
“As a global specialist in energy management and automation, we uniquely understand the transformative power access to clean and reliable energy has in improving lives,” said Chris Leong, chief marketing officer, Schneider Electric. “We are excited to launch this campaign to demonstrate the business value of being more connected, efficient, and sustainable, and the positive impact that can have on our larger society. Our North American brand-to-business campaign is crucial to unveiling this vision and our new brand to the world.”
The Life is On campaign will launch in the U.S., Canada, and Mexico over the course of the fourth quarter and will continue into 2016. For more information, visit http://bit.ly/1MazH1A.
Publication date: 11/16/2015