ANN ARBOR, Mich. — Tecumseh Products Co. has announced a new sales and marketing structure as part of its growth strategy in Brazil and Latin America. The new team is charged with introducing the company’s latest generation of hermetic compressors and condensing units and leading Brazil and Latin America based customers through the pending refrigerant and energy efficiency changes.

Tecumseh announced the promotion of José Celso Lunardeli Furchi to vice president, sales, Latin America and Homero Cremm Busnelo to marketing director, Latin America. Furchi has been with the company since 1994 and has worked in various engineering, sales, and marketing disciplines. Busnelo has been with Tecumseh since 1999 and worked as a business unit manager, global product manager, and has served in various technical and marketing roles.

Furchi will be responsible for all sales within the region including the refrigerator/freezer, air conditioning, and commercial refrigeration market segments. Sales of foundry products is also under his responsibility. In addition, Furchi is also the business lead for Tecumseh’s Global Refrigerator/Freezer market segment.

Busnelo will be responsible for all marketing activities needed to drive growth and support Tecumseh Latin America’s business initiatives and in alignment with the company’s global strategic plan. Marketing responsibilities include product marketing, regional pricing, marketing communications, business intelligence, and technical support/training.

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Publication date: 12/15/2014

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