HOUSTON — The International Facility Management Association (IFMA) officially implemented a new logo following unanimous approval by its board of directors at the 2013 World Workplace Conference and Expo in Philadelphia.
The new logo represents the most significant aesthetic change to IFMA’s brand and image since the original logo was adopted in 1983.
“In the last 30 years, IFMA’s membership has grown and evolved with the facility management discipline,” said Tony Keane, president and CEO, IFMA. “IFMA is widely recognized for its thought leadership. As an organization, we have not only embraced progress but we’ve empowered our members to bring about the changes they hope for. For some, this means professional development through our internationally recognized credentials. For others, it’s access to education and networking opportunities at an IFMA conference and expo. For 30 years, IFMA has helped to change the face of facility management. Our new logo symbolizes the commitment to keep driving that change for the next 30 years and beyond.”
The new logo was conceived and executed by the IFMA marketing team, led by marketing director Stewart Dallas in partnership with Neiger Design. The yearlong project involved extensive research including surveys and interviews of IFMA members and stakeholders. The findings were then infused into the symbolism and typography of the final design.
“Our logo is so much more than a collection of shapes and colors,” Dallas said. “It’s the flagship of a brand that represents everything IFMA stands for. During the creative process, we wanted to incorporate our rich history with our shared vision for the future. In viewing this logo, one can simultaneously see within it a globe representing the international scope of IFMA’s membership and the built environment itself, for which that membership is responsible. The vibrant colors and sleek typeface are both modern and timeless. IFMA’s new logo redefines our visual legacy. It charts a bold path forward. And since our legacy is shared by everyone at IFMA, this logo truly does belong to us all.”
It will take about a year for the new logo to be fully implemented across the organization.
Publication date: 2/10/2014