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SNIPS NEWSSheet Metal And HVAC Industry News

Cliplight debuts new logos

August 1, 2012

Canadian HVACR leak-detection products maker Cliplight Manufacturing has redesigned its sealants, dyes and moisture eliminator packaging.

The new design features an updated company logo and color-coded swirls and graphics on a black background. The colors will help customers identify products, officials said.

"All companies periodically modernize their branding and now Cliplight's rebranding will accentuate our efforts to market our new Super Seal Advanced, as well as our existing products, Dry R moisture eliminator, Flash dye and Super Seal Total," said Linda Appler, the company’s director of marketing.

The new packaging also includes quick-response codes that customers can scan with their smartphones to get more product information and installation instructions.

Cliplight said the new packaging should be in place at HVAC distributors by the end of summer.  

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