With a responsive design that works on any Internet-enabled device, the new website dynamically scales larger and smaller depending on the device type and its orientation (horizontal or vertical) when in use. In addition, the website offers cleaner, simplified navigation and product registration, along with improved product and distributor search capabilities, said the company. A significant new feature is the ability for customers to review, rate, and ask questions about specific products. In addition to helping professional tool users research which tools to purchase and how to use them, the company said this information will help shape future development of RIDGID products and accessories.

“We built this new website to create a better experience and make information easier to find for our customers and our partners,” said Craig Sumner, VP marketing. “By updating content, improving navigation, and upgrading search capabilities, users will find it much easier to browse and quickly find what they’re looking for.