HOUSTON — Daikin North America LLC announced that Williams Distributing has been named as the first independent distributor of Daikin brand ducted unitary HVAC products for the state of Michigan. Established in 1968, Williams Distributing is a privately held distributor of HVAC products and has 11 HVAC sales offices throughout the state.

“Our company’s mission has always been to deliver the highest quality heating and cooling systems to meet the demands of our customers and ultimately homeowners. It’s comforting to know that the Daikin brand of unitary products will be assembled in manufacturing facilities located in Texas and Tennessee. We believe that Daikin is the HVAC brand of the future for a select group of HVAC dealers. Given the history of the brand and the product line available, we’re excited,” said James C. Williams, CEO, Williams Distributing.

The full line of Daikin brand ducted unitary products will be supported by an awareness campaign. In addition, several programs to drive sales leads to Daikin dealers will be deployed. The product line and brand will be positioned as bringing “Comfort for Life” to homeowners.

“We believe that the Daikin brand launch allows us an opportunity to better serve a large group of HVAC dealers who will find value in the leading technology associated with the Daikin brand and who want to represent the number one HVAC brand in the world. We are especially pleased that a distributor the caliber of Williams Distributing has agreed to be one of our first distribution affiliates,” said Dave Swift, president and CEO of Daikin North America.

Michael Koster, president of Williams Distributing, added, “Even with this great opportunity, our company philosophy remains the same. We want to be our customers ‘First Choice.’ We have friendly and knowledgeable staff members who enjoy helping our customers achieve their goals. We strive to provide a positive experience and the best value for every customer and we do it with a smile.”

For more information, visit www.daikincomfort.com or www.wmsdist.com.

Publication date: 9/16/2013

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