TORONTO — S.A. Armstrong Ltd. has announced a global rebranding which will unite the entire group of Armstrong companies under a single name — Armstrong Fluid Technology. The company said the new name will be used by the group’s businesses around the world, creating a unified brand that will more effectively represent Armstrong to its customers, suppliers, partners, and employees.

Headquartered in Toronto, with manufacturing facilities and offices around the world, Armstrong is a privately held business founded in 1934. It has expanded steadily, and today operates manufacturing facilities in Canada, the United States, United Kingdom, India, and China. The company supplies its solutions and services to homes and businesses in more than 50 countries.

Armstrong said the global rebranding reflects its expanding international presence and the fact that many customers engage with the Armstrong brand across multiple countries. The new name also recognizes the company’s long history of service to the building oriented fluid-flow industry and marks its evolution from a supplier of system components to its current role as a solutions provider.

“As the company approaches its 80th year in business, the next stage of our evolution sees us moving from a group of subsidiary companies to a global enterprise,” said Lex van der Weerd, CEO of Armstrong Fluid Technology. “The focus will be, as it has always been, to provide outstanding local service and solutions on a global basis.”

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Publication date: 6/17/2013

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