ARLINGTON, Va. — North American Technician Excellence (NATE) is continuing its efforts to educate homeowners about the importance of hiring NATE-certified technicians with a spring consumer-awareness campaign.

Ads highlighting NATE certification and the NATE contractor website are appearing on, a consumer review website. Consumers who search for HVACR services on the site will see ads encouraging them to use NATE-certified contractors.

“As an increasing number of homeowners learn about NATE and visit to find a qualified local contractor, it’s more important than ever for contractors to insist on NATE-certified technicians and to include their company information on the site’s online locator,” said Don Frendberg, chairman of the NATE Board of Trustees. “Campaigns like these extend the reach of our message to a greater number of homeowners, educating them about NATE certification and helping to connect them with contractors who are dedicated to superior installation and service.”

Publication date: 4/15/2013