“It's simple, engaging, and helpful. Not too much to ask from a website. We strayed from the traditional product talk found on other HVAC sites that clutter and confuse the consumer, and concentrated on easy navigation and straightforward messaging,” said Dave Damman, executive creative director at Carmichael Lynch, Trane’s agency of record.

According to Trane’s director of brand marketing, Joyce Warrington, “The most common visitors to HVAC sites are those who’ve just had a furnace or air conditioner fail. Our easy-to-navigate site features a help bar and prominent dealer locator tab, offering the consumer the fast and reliable assistance they’re seeking.”