TORONTO - EnviroTower announced that its cooling water treatment system has been chosen by Fresh & Easy Neighborhood Market Inc. to reduce water consumption in the company’s stores by 30 percent or more. The system will be incorporated into all new stores, including nine Fresh & Easy™ stores opening in California in September. EnviroTower said its water treatment system has already been installed in 37 existing Fresh & Easy locations.

According to EnviroTower, its water treatment system provides a more reliable, efficient, and environmentally sustainable alternative to traditional chemical water treatment used for institutional and commercial market sector refrigeration and air conditioning cooling systems. The process monitoring system and patented electrostatic water treatment technology are designed for cooling tower applications.

“All of us at EnviroTower are excited to see our technology proven effective in the food retail environment just as it has been in larger commercial and institutional applications,” said Paul Wickberg, EnviroTower CEO. “Our technology solutions save retailers a significant amount of water and energy, as up to 50 percent of a food retail facility’s energy use and 80 percent of the water consumption is from the refrigeration and cooling system. Fresh & Easy’s decision to move forward with our water treatment technology is a testimony to their commitment to the environment.”

Fresh & Easy stores already use 30 percent less energy than a typical supermarket on average, said the company, and currently the firm’s refrigeration systems use roughly 850,000 gallons of water per year. Energy and water usage reduction has been a major goal. With the installation of the EnviroTower cooling tower water treatment and monitoring system, that usage drops to less than 600,000 gallons per year, or more than 250,000 gallons saved.

“Incorporating EnviroTower’s technology into our stores is a way to help us save money so we can keep our prices low for our customers,” said Steve Hagen, Fresh & Easy director of procurement and engineering. “It also makes sense as part of our commitment to the environment. Conserving water is a critical issue in California, Nevada, and Arizona, and we’re happy to play our part in reducing our consumption of this valuable and limited resource.”

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Publication date:09/13/2010