Two Isuzu NPR ECO-MAX trucks visited over 200 truck dealers. (Click on the image for an enlarged view.)

ANAHEIM, Calif. - Isuzu Commercial Truck of America Inc. announced that its low-cab-forward medium-duty trucks have returned from their nationwide introductory tour. The ECO-Advantage Tour showcased the fuel-efficient, emissions-reducing technology found on the 2011 Isuzu NPR ECO-MAX trucks.

Two upfitted versions of the Isuzu NPR ECO-MAX visited over 200 Isuzu truck dealers between Sept. 7 and Nov. 17. The lightweight ECO-MAX Tool Pro was upfitted with a recyclable aluminum utility body engineered by The Reading Group LLC. The streamlined ECO-MAX Aero Body featured an aerodynamic van body designed by Supreme Corporation.

Both ECO-MAX trucks are powered by Isuzu’s clean and efficient 3.0-liter dual overhead camshaft, turbocharged diesel engine, which is engineered to achieve 20 percent better fuel economy than the engine it replaces. This engine meets the strict EPA 2010 and CARB HD-OBD emission standards.

Isuzu said that real-world fuel mileage from the tour resulted in the NPR ECO-MAX Tool Pro truck achieving 15-21 miles per gallon. The NPR ECO-MAX Aero Body truck demonstrated mileage of 15-23 miles per gallon. Each vehicle used less than 10 gallons of DEF fluid. DEF fluid is the diesel engine fuel additive used in all 2010 and later EPA compliant diesel engines.

At each stop on the ECO-Advantage Tour, representatives of Isuzu Commercial Truck of America delivered product presentations and conducted training for local dealership sales, service and parts personnel. Representatives of Reading and Supreme were also available to answer questions at select locations.

“Whether you’re a fleet manager, a small business owner, or just an interested member of the public, we wanted everyone with an interest in environmentally friendly truck design to see the state of the art in the industry and to experience the fuel economy these vehicles provide,” said Shaun Skinner, executive vice president and general manager of Isuzu Commercial Truck of America.

For more information about the complete line of 2011 Isuzu N-Series trucks, visit

Publication date:11/29/2010