INDIANAPOLIS - Roundpeg, a small business marketing firm, launched a niche marketing service focused on early-stage HVAC businesses throughout the country. Operating under the brand MarketWorks, this new venture provides template-based web design, direct mail, and e-mail marketing services. Custom services will still be available under the Roundpeg banner.

“This is a very natural extension for us,” said Lorraine Ball, owner of Roundpeg. “Roundpeg already specializes in small business marketing, and by combining that expertise with my more than 20 years of HVAC experience, we hope to make marketing easy and affordable for heating and air companies.”

For more information, visit

Publication date:08/09/2010