INDIANAPOLIS - Roundpeg, a small business marketing firm, has announced the launch of a new niche marketing service offering called MarketWorks. This new venture focuses on early-stage HVAC businesses throughout the country.

MarketWorks will provide template-based web design, direct mail, and e-mail marketing services. Custom services will still be available under the Roundpeg banner.

“This is a very natural extension for us,” said Lorraine Ball, owner of Roundpeg. “Roundpeg already specializes in small business marketing, and by combining that expertise with my more than 20 years of HVAC experience, we hope to make marketing easy and affordable for heating and air companies.”

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Publication date:06/14/2010