Jan. 22, 2010: Lochinvar's Fifth Annual VIP Contractor Program Offers New Rewards, Resources
With each purchase of a KNIGHT, KNIGHT XL, Efficiency+ or Solution boiler, contractors earn one point towards tiered rewards; registrations of Squire indirect water heaters earn a half point. Enclosed with each of these products is a registration card that can be mailed to Lochinvar for a free gift.
The tiered reward system allows contractors to earn a variety of rewards based on the number of registration cards they submit. This year, tiers three through five offer VIPs more choices from a Rewards Catalog, which can be browsed online at www.knightheatingboiler.com.
To assist contractors in making sales, VIP sales resources include homeowner literature with easy-to-understand information on Lochinvar products; a customizable homeowner postcard that allows contractors to launch their own direct mail campaign and announce their VIP status; ready-to-print ads and radio scripts that can be updated to include each contractor’s unique information; as well as payback calculators, case studies, and installation showcases that highlight the performance of Lochinvar products.
All VIP Contractors are also invited to submit a customizable profile on www.knightheatingboiler.com, featuring company information, logos, and pictures of their storefronts, as well as mission statements and descriptions of services offered. An addition to the site this year, the new “See My Work” option, is a tool designed to aid homeowners in hiring a contractor in their area and allows VIPs to highlight their experience with photo albums showcasing successful installations.
Also new to the program is the VIP Forum, an online resource for VIPs to chat among peers, seek advice, and provide solutions for each other. Lochinvar personnel are online as well to assist VIPs with any technical or product-related questions.
For more information, visit www.lochinvar.com.
Publication date: 01/18/2010