ST. LOUIS - Emerson Climate Technologies partnered with Sabatino|Day, a Dayton, Ohio-based creative and communications firm, and the Upper Valley Joint Vocational School (JVS) in Piqua, Ohio, to revamp the marketing and recruiting efforts for the school’s Environmental Controls Technologies/Heating, Ventilation, Air Conditioning and Refrigeration (HVACR) program.
Together, the team launched the “Cool School Hot Career” campaign to create excitement about the HVACR discipline and ultimately increase enrollment in the Environmental Controls Technologies program. The campaign incorporated student mailers, a newly designed Website, and promotional items that were intended to show students and parents the opportunities that a career in the HVACR industry affords, including strong salary potential.
“The recruitment efforts by Sabatino|Day and Emerson Climate Technologies have been very beneficial. They developed a theme specific to our HVACR program that was easy for students to recognize, appreciate, and relate to,” said Scott Naill, heating and ventilation, air conditioning and refrigeration instructor at the Upper Valley JVS. “The great partnership that we have with Emerson has truly helped us to increase our enrollment, proving that by working together we can achieve great things.”
The Environmental Controls Technologies program enrollment has exceeded initial projections for the 2009-2010 school year. Since working with Sabatino|Day and Emerson Climate Technologies on a marketing strategy and campaign for the program, the Environmental Controls Technologies/HVACR enrollment has increased almost 20 percent compared to last year.
For more information about the Environmental Controls Technologies program at the Upper Valley JVS, visit www.uppervalleyhvacr.com. For more information on Emerson Climate Technologies, visit www.emersonclimate.com.
Dec. 11, 2009: Emerson and Ad Agency Help Vocational School With HVACR Recruiting
December 11, 2009