“Last year we celebrated our 75th year in business, and we embarked on a journey to redefine our company to be the most trusted home service provider in the business,” said Grochmal, who has owned the business for 21 years. “Part of that process involved speaking with our peers and customers to find out why they stay with us and refer us to their friends and family. The result of our research was compelling. In short, our customers value our standard of care.”
According to Grochmal, it was this concept that drove the decision to change the company’s name and redefine its mission to work diligently at earning customers’ trust so they will “actively refer us, and stay with us for life.”
The brand has adopted a positioning statement of “pursuing perfect health for your home.” According to the company, this statement captures AtlasCare’s commitment to high quality as one of the industry’s only ISO-certified contractors, keeping its customers knowledgeable about advances in the industry, ways to conserve energy, save money, improve comfort, and keep families protected, safe, and healthy.
“While the look and name of the company have changed, its core purpose remains the same: to improve the quality of life for its employees, customers, suppliers, and communities through passion for serving others,” pointed out Grochmal. “Our customer base has a higher expectation of us and we no longer look at ourselves as simply HVAC contractors - we are home health managers providing our clients with solutions that improve the overall health of their homes.”
For more information, visit www.atlascare.ca.