MADISON, Wis. - Aprilaire launched its Partners in Comfort program, a new approach to doing business with HVAC contractors and distributors that pulls together every aspect of Aprilaire’s 50 years of best practices under one umbrella, said the company. The effort focuses on helping build contractors’ businesses by significantly increasing comfort product sales and giving them the tools necessary to effectively do so.

“For years Aprilaire has been building contractor relationships one call at a time. This model of building solid business relationships is fundamental to our success,” said Larry Olsen, president of Aprilaire.

“It’s simple really. Our contractor partners are the direct link between consumers and our products. Our success is dependent upon their success. By working with strong contractors and helping them grow their business with comfort accessories, we know that those contractors will recommend Aprilaire when it comes to a homeowner making a brand choice.”

In developing Partners in Comfort, extensive contractor research was conducted resulting in an initiative not based on points for short-term rewards, but rather one that centers on key business-building activities designed to bring long-term success.

The program centers around three basic activities: training, quoting, and promoting. As part of the program, the company also launched a new contractor Website, According to Aprilaire, this site incorporates the philosophies and all the tools necessary to successfully build an HVAC business with comfort product sales. The company’s 2008 webinar series is posted on the site and it features sales and technical training on all of Aprilaire’s products.

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Publication date:03/17/2008