EVERETT, Wash. - Fluke Corp. announced the winners of its 2007 Best of the Best Merchandising Awards. Representatives at Fluke electrical and HVAC distributor locations submitted photos of Fluke core product displays and a maintenance checklist monthly during the contest period to qualify for the award.

The Best Merchandised Display Award went to the McNaughton McKay Electric branch in Ann Arbor, Mich., led by Ed Watson, Fluke Counter Champion, and sales representative David Scott of Mike McAuliffe Sales Inc., Hazel Park, Mich.

Criteria for the award included display location and use of available space, use of best merchandising practices, stocking core products, product mix, creativity, use of secondary displays, and implementation of promotions.

Publication Date:12/24/2007