The Better Business Bureau (BBB) is making it easy for businesses with e-commerce websites to market their ethical business practices and privacy standards. Details are available at www.bbbonline.org.

By displaying one or both of BBBOnline’s Reliability and Privacy seals on their website, businesses assure visitors that they have been reviewed by the BBB. The “clickable” seal immediately affirms that the website engages in ethical business practices, is a member of the local BBB, has been in business for at least one year, and has met the truth in advertising standards. In addition, the seal assures that the business has made a commitment to respecting the privacy preferences of its website visitors.

Publication date: 07/22/2002