TYLER, TX — The Trane Co. recently launched a new television, radio and print campaign on created by The Richards Group, in Dallas. Aimed at homeowners concerned about rising energy costs, the campaign presents Trane's XL 1800 system, which has efficiency ratings up to 18 SEER.

"We understand homeowner's concerns with the rising energy costs," says Dale Green, vice president of sales and marketing for Trane. "This new campaign presents the Trane XL 1800 as the most energy efficient air conditioning system available to help in reducing residential energy usage."

These new television spots were produced in shorter versions, leaving space for local dealer tags from Trane's installing dealers in their local markets. Complementing the television ads are radio spots, billboards and print materials for an integrated energy campaign.