The privacy seal is an online branded symbol that signifies that a website has posted a privacy statement and, moreover, that the company’s data gathering and dissemination practices address the elements of notice, choice, access, and security outlined in the Federal Trade Commission’s fair information practices.
Carrier to Display “TRUSTe” Privacy Seal on N.A. Websites
September 7, 2001
FARMINGTON, CT — Carrier Corp. announced that it has joined the TRUSTe privacy seal program, which will be prominently displayed within its North American consumer websites. The TRUSTe seal offers a direct link to Carrier’s privacy statement, which provides website visitors with details of the company’s privacy and security policies. By displaying the TRUSTe Privacy Seal, Carrier will assure its customers about how the company’s website handles personally identifiable information.