"Another goal with the new site is to support our aggressive efforts to raise consumer awareness of our Mr. SlimÂ® split-ductless product. We placed extensive focus on this aspect when redesigning the site," said Little.
The new site contains product information about Mr. Slim split-ductless air conditioning and heating systems, CITY MULTIâ„¢ VRFZ systems, PlasmaPureâ„¢ air purifiers, and compressors. Company news, a distributor extranet, and case studies are also included.
"When we set out to redesign our Web site, we wanted to offer a more dynamic site, enabling an enhanced user experience. On the new site, you'll find many features that change frequently such as the Mr. Slim â€˜Ductless Daily' brief case studies and the featured In-Depth Case Study," added Little.
The site also features a training area for contractors and engineers interested in becoming part of the Diamond Alliance, a product finder that includes a Btuh calculator, and a customer care area where consumers can find answers to frequently asked questions, take care of warranty registration, and find useful information about the HVAC industry.
Publication date: 08/09/2004