This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
ACHR News
search
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • MAGAZINE
    • Subscribe
    • Membership Articles
    • Current Issue
    • Digital Edition
    • The NEWS eNewsletter
    • Distribution Trends
    • Contests
    • CONTACT
      • Submit a Letter
      • Advertise
  • NEWS
    • Breaking News
    • New HVAC Products
    • Coronavirus Coverage
      • Manufacturer COVID-19 Reports
    • Manufacturer Reports
    • HVAC Data
  • MEDIA
    • Videos
    • AHR Expo 2022 Videos
    • Podcasts
    • Infographic
    • Interactive Product Spotlights
    • Webinars
    • eBooks
    • The NEWS HVACR Quiz
    • Online Poll
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • FROSTlines
  • SERVICE
    • Testing, Monitoring, Tools
    • Duct Dynasty
    • Components & Accessories
  • BUSINESS 101
    • Training & Education
    • Service, Apps & Software
    • Opinions
    • Guest Column
    • Business Management
  • RESIDENTIAL
    • Home Automation
    • Residential Ductless
    • Residential Geothermal
    • Residential IAQ
  • COMMERCIAL
    • Internet of Things
    • Commercial Ductless
    • Commercial Geothermal
    • Commercial IAQ
  • DIRECTORY
    • Wholesalers
    • Consultants/Services
    • Manufacturers Reps
    • Associations
    • Parts & Equipment Exporters
    • List/Update Your Company
    • Manufacturers
  • MORE
    • Editorial Calendar & Editor Assignments
    • Calendar of Events
    • Classifieds
      • Marketplace
    • Custom Content & Marketing Services
    • Continuing Education
    • Market Research
    • HVACR Industry Store
    • Sponsor Insights
    • eProduct Info
    • White Papers
  • INFOCENTER
    • NEXT GEN REFRIGERANTS
Home » Keywords » marketing magic

Items Tagged with 'marketing magic'

ARTICLES

Adams Hudson

Profitable Trends in Web Marketing for HVAC Contractors

Let’s get the unprofitable parts of business out of the way first.
Headshot hudson adams
Adams Hudson
March 26, 2018
No Comments
In regards to websites, some used to say, “Build it, and they will come.” That might’ve been good enough for a field of dreams, but in today’s reality, seemingly everyone over 11 years old has a website.
Read More
Adams Hudson

The Three Marketing Shifts No One Wants to Talk About

The one-way marketing monologue is over.
Headshot hudson adams
Adams Hudson
January 9, 2017
One Comment
Put the consumer in the role of hero, not the product. Put the contractor in the role of wizened guide to getting the consumer what they want and watch people respond.
Read More
Adams Hudson

Marketing Magic: 2016 HVAC Marketing Trends

The new normal has taken over the old normal
Headshot hudson adams
Adams Hudson
March 7, 2016
No Comments

Pick a trend, any trend, and hop on board. Or, you can wait for everyone else to start doing it and play catch up — your choice. By being proactive, you can divert more traffic, capture more eyeballs and leads, and slowly cause your competitors to lose relevancy and cool points, which isn’t a bad trend either.


Read More
Adams Hudson

Marketing Magic: What Most Contractors Do that Drive Their Customers Crazy

How to avoid the common irritating habits that drive them away
Headshot hudson adams
Adams Hudson
January 25, 2016
No Comments

Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you operate. (Plus, there’s actually good news in the call, which we’ll cover in a moment.)


Read More
Adams Hudson

Marketing Magic: Why Your Social Media Marketing is Suffering — and How to Fix It

Take the necessary steps to improve your company’s social standing
Headshot hudson adams
Adams Hudson
December 14, 2015
No Comments

According to word-of-mouth and social-marketing expert Gary Spangler, most businesses do social media wrong. Follow these rules to make sure you don’t fall into a social media trap.


Read More
Adams Hudson

Marketing Magic: It’s All About Me — Not You

Market appropriately and the profits will reflect your efforts
Headshot hudson adams
Adams Hudson
October 26, 2015
No Comments

Let your company, every employee, and your website be a mirror held up so the customer can see himself. It’ll reflect nicely upon you and your profits.


Read More
Adams Hudson

Marketing Magic: Two-faced or True-faced?

Eliminate the anxiety of overselling
Headshot hudson adams
Adams Hudson
September 28, 2015
No Comments

Do you have old-style salespeople or old-style marketing that are sales-focused and performing less than they did just three years ago? Make the shift.


Read More
Adams Hudson

Marketing Magic: Encourage Customers to Write Your Web Content

If a customer struggles with reviews, show them how it’s done
Headshot hudson adams
Adams Hudson
August 31, 2015
No Comments

While in most businesses you can’t send other people to work in your place, in website content creation, you actually can allow someone else to help you create content that prospects will find of interest — namely customers, specifically in customer reviews.


Read More
Adams Hudson

Marketing Magic: Sometimes Service is Selling

Serve your customers to the fullest — it’s a disservice to do otherwise
Headshot hudson adams
Adams Hudson
July 27, 2015
No Comments

If you believe in your service, your products, the talent you have to solve problems for customers, and in your people to do the right thing, you have an obligation to serve your customers to the fullest. And, sometimes, selling is the service.


Read More
Adams Hudson

Marketing Magic: Don’t Open the Door for Competitors

Choose Your Words Carefully, and Encourage Customers to Invest in Their Future
Headshot hudson adams
Adams Hudson
June 8, 2015
No Comments

Closing is not an isolated step in the selling process. It’s the natural conclusion to what has already occurred. Still, it’s this last part that sends techs or designated salespeople into confusion.


Read More
More Articles Tagged with 'marketing magic'
Subscription Center
  • Subscribe
  • Renew
  • Create Account
  • Change My Address
  • Pay My Bill
  • Free eNewsletters
  • About News Network
  • Customer Care

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ACHR News audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • Indoor Air Quality.
    Sponsored byWellAir

    A Multilayered Approach to Indoor Air Quality & Choosing the Right Solutions

  • Large diameter ceiling fan at Harry Reid International Airport in Las Vegas.
    Sponsored byBig Ass Fans

    Summarized AMCA Covid-19 Guidance for Large-Diameter Ceiling Fans

  • Building a Better Customer Experience Through Technology Integrations and Data.
    Sponsored bySuccessware

    Building a Better Customer Experience Through Technology Integrations & Data

Popular Stories

Heat Pump.

Biden to Manufacturers: Build More Heat Pumps

Home.

Beware of the Bullwhip Effect in Residential HVAC

Danfoss Compressor.

The Art of Troubleshooting Compressors

Lennox-Logo

Lennox Announces Price Increases

daikin-comfor-logo.jpg

Daikin Comfort Technologies to Build $230 Million Manufacturing Facility in Mexico

Submit a Letter
Submit a letter to our editors.

Events

November 11, 2021

The Future of HVAC Refrigerants: Are You Ready?

This webinar will focus on one of the leading HFC alternatives, R-454B (Opteon™ XL41), which is replacing R-410A in HVAC applications.
View All Submit An Event

Poll

Private Equity

Do you think the private equity investment trend is good for the HVAC industry?
View Results Poll Archive

Products

"More & New" HVAC Spells Wealth - book

"More & New" HVAC Spells Wealth - book

See More Products
HVAC Press Joining - Free Mueller Webinar - July 19, 2022 - 2:00 PM EDT
Dairy Foods Buyers Guide and Sourcebook

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

With over 950 suppliers and manufacturers listed in 1,850 product categories, you will be able to find exactly what you need!

Find Suppliers

You are invited to join the ACHR NEWS Network

JOIN THE NEWS NETWORK!
  • Resources
    • Contact
    • Advertise
    • Submit a Letter
    • Submit a Press Release
    • Mechanical Group
    • List Rental
    • Ad Specs
    • Reprints
    • eProduct Info
    • Survey And Sample
    • Privacy Policy
  • Want More?
    • Subscribe
    • Connect
  • Subscribe
    • Subscribe
    • Renew
    • Create Account
    • Change Address
    • Pay My Bill
    • Free eNewsletters
    • Customer Care
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2022. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing