Why on earth am I writing about winter in October? Trust me, I have no desire to see the white stuff go flying by, hear the whistling wails of winter storm winds, or see the ever-present gray skies. But, as they say in my favorite television series, “Game of Thrones (GOT),” “Winter is coming.” And the HVAC Industry needs to get ready.
Traveling, at least to me, offers a lot of lessons about human nature, life, and yes, the HVAC industry. It can be a microcosm of entrepreneurship and business acumen. What? That’s crazy, right? But not really.
Sure, it’s great to attend live events put on by trade associations, manufacturers, and even trade publications, like this one, but no one can afford the time or money to attend them all. And, that is where the webinar becomes your friend.
Every industry has professional associations and organizations, and the HVAC industry has its fair share. Whether it’s NCI, ACCA, Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA), or any of the many others, if you want to take your professional life to the next level, joining a professional organization related to your field is a great way to start.
Let’s face it — the HVACR industry simply isn’t portrayed as the vital and necessary component of modern living it should be. It’s not portrayed as being sexy or fun, but the truth is the HVACR industry truly is vital to our way of life.
So, despite all the techie methods for communicating and staying in touch with customers and vendors, the old-fashioned pressing of the flesh is still the best way to network, develop relationships, build up existing relationships, and learn a lot, all in one setting.
I’ve been lucky in my life to have mostly been shielded from the evils of fraud, theft, and other criminal mishaps that happen daily. Until now. I learned, much to my dismay, that my wife’s social security number was stolen sometime last year, and, since then, our lives have been turned upside down.
Work with professionals who can help you set a strategy, build the plan to get there, and keep you on track. Then, stick to it. The reality of doing this will be a win for you, your company, and your customers.
This week, The ACHR NEWS features the Commercial Cooling Showcase. Get a jump on your competition by learning about all the new commercial cooling equipment that manufacturers are introducing this year, including rooftop units, VRF systems, and chillers.
Check back for additional content throughout the week.