WE INVITE YOU TO ATTEND A FAST-PACED WORKSHOP ON SELLING ENERGY
This program features highlights taken from the award-winning weeklong Efficiency Sales Professional Certificate Boot Camp and is ideal for anyone that wants to learn how to get customers to say "Yes!" to their energy efficiency or renewable energy projects or services.
This course will be presented by Mark Jewell, a nationally recognized subject matter expert and Wall Street Journal best-selling author of Selling Energy: Inspiring Ideas That Get More Projects Approved!
THIS WORKSHOP OFFERS A WEALTH OF INSIGHTS ON SELLING ENERGY MORE EFFECTIVELY, SUCH AS…
*Understanding and selling all of the benefits of enhanced efficiency (utility cost, non-utility-cost financial, and non-financial)
*Reframing the benefits of efficiency so they can be measured with the yardsticks used by each segment and decision-making role
*Appreciating the differences in decision-making drivers among building owners/landlords/tenants *Generating high-impact leads, networking, and collecting referrals with confidence
*Anticipating and addressing myths and objections
Communication strategies and tactics, including the value of a well-crafted “elevator pitch” *Developing a compelling one-page proposal
*Understanding your prospects and building rapport
*Selling to the C-suite
*Moving beyond first cost and payback period by understanding and communicating which financial metrics really matter
*Developing clients instead of customers
TUITION:
Workshop Registration: $495 per-person. Register 5 attendees and get a 6th person at no cost. Please send a request to info@eefg.com or call 415-814-3744 for a group discount code. Full refunds allowed up to one week before the event.
All attendees will receive an autographed copy of Mark Jewell's book, Selling Energy: Inspiring Ideas That Get More Projects Approved! and a Learning to S.E.E. (Sell Efficiency Effectively) Playbook.
Optional Bonus Package: In addition to the workshop, we invite you to register for the Bonus Package, an $850 value we are offering for $250 to workshop attendees.
Bonus Package includes:
*A professional headshot that will be taken during the workshop lunch break ($200 value)
*The 3-course Financial Analysis of Energy Efficiency Projects online training series ($350 value)
*1-year access to the Ninja Network Workshops - monthly coaching calls led by Mark Jewell ($300 value)