Taco Bell Teaches Trend Setting
The national fast-food chain has begun discontinuing kids’ meal and toy offerings at select stores across the nation and expects to achieve full chain compliance by 2014.
“As we continue our journey of being a better, more relevant Taco Bell, kids’ meals and toys simply no longer make sense for us to put resources behind,” said Greg Creed, CEO, Taco Bell, in a press release. “Kids’ meals are not part of Taco Bell’s long-term brand strategy and have had an insignificant affect on system sales.”
According to CNN Money, Taco Bell is the first national fast-food chain to end kids’ meals. As with any significant deviation from the norm, there are questions.
But there is one question from this news that distributors might benefit from asking themselves; “Is there any part of my business that just needs to go?” Whether it is beloved, long-standing, or the norm for the industry, there is nothing wrong with questioning what is being done in your wholesale distribution business. Perhaps the opposite question should be raised; “Is there something I should be doing in my business that I am not?”
Just because something is always done or has never been done in an industry, doesn’t mean it shouldn’t be done. Take a look at your numbers, evaluate your processes, and look into what is actually benefitting the business. Don’t be afraid to let go of the business anchors you find as you evaluate and don’t forget to look for the upgrades that will take your business to the next level.
Taco Bell is quite the trend setter and perhaps it is time for you to be one too.
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