What do you do when you don’t know for sure what to do? Jacki Bradbury-Guerrero, owner of Coastal Comfort Heating & Air in Ventura, Calif., is in one of those areas that, like many, has been hit hard during this economic downturn. Jacki is a leader who believes in daring to take action and not simply repeating more of the same action even though she and her team had a track record of proven success.

Jacki and her son Todd began calling on some prospective customers as a team. And, what a great idea that turned out to be - customers were very pleased. Not only did they close more sales, Jacki and Todd enjoyed presenting together.

So where did Jacki get this idea? She lives by her favorite quote, "It is not because things are difficult that we do not dare, It is because we do not dare that they are difficult." – Seneca

Jacki dared to try this approach when she remembered she had sent her sons, Todd and Jason, on sales calls together in slower times when their company was new. She dared to borrow from that successful sales strategy and everyone is enjoying the benefits including very happy customers. So, what new ideas or old ideas have you dared to try?  It’s time to roll ‘em out! 

Sharon is a consultant who specializes in selling to women and couples. You can contact her at Sharon@r2assoc.com.