Become an Instant HVAC Thought Leader

As the business management editor of The NEWS, I’m constantly looking for contractors to provide information and perspective for my stories. Sometimes it’s a struggle trying to find contractors with the time and willingness to have a conversation, but, other times, it’s one of the favorite parts of my job, because I’m constantly meeting and talking to new people.

However, you don’t have to look far to find a contractors’ perspective in The NEWS. Each week, we feature a guest column, where HVAC experts weigh in on everything from business marketing and customer service to leadership and pricing strategies. In one of our most recent columns, Steve Schmidt, president of Frederick Air Inc. in Frederick, Maryland, talks about effectively targeting your marketing to the right customers.