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Steve Damerow is CEO of Incentive Solutions. He hosts the national radio show “Business Matters." Incentive Solutions currently manages more than 100 incentive loyalty programs within the HVAC, plumbing andconstruction industries. He can be reached at sdamerow@isicorporate.com or (678) 514-0203.
While intrinsic motivation is usually enough to spur business owners to give their 100 percent, many employees need extrinsic motivation to achieve high levels of productivity. As a result, many HVAC/sheet metal companies turn to offering a performance incentive. This is one of the strongest proven ways to motivate the team and spur greater sales — but the incentive program itself has to be well-designed in order to achieve the desired results.