Bruce Wiseman is owner and president of Business Development Resources (BDR), the premier provider of business training and coaching to HVAC contractors, established in 1995. BDR’s Profit Coach program has a membership of 600 leading contractors. Ten thousand HVAC professionals across North America attend BDR training courses annually. Nearly 1,000 industry professionals attend Profit Launch, BDR’s planning workshop. For more information, visit www.bdrco.com.