Laura Broman

Laura Broman is a marketing content specialist for HMI Performance incentives. She is obsessed with writing and does it as much and as often as she can. Contact her at lbroman@hmiaward.com.

Market Insights into HVACR Contractor Buying Decisions for Distributors

Channel erosion, fierce competition, and e-commerce are reaching into the HVAC contractor market

Laura Broman

August 28, 2021

If you’re a distributor in any B2B industry, you’re likely often wondering how your business stacks up against the competition from a contractor perspective.

The Brave New World of Incentives in 2019

A strong economy with a high consumer confidence means a positive forecast for incentives

Laura Broman

March 1, 2019

Overall, 84 percent of businesses now use some form of non-cash rewards.

HVAC Trends: Greener, Smarter, Better

Innovation is forcing HVAC companies to get creative

Laura Broman

February 5, 2019

Whether you’re an HVAC manufacturer or distributor, being able to push out your fancy new gadget depends on someone down the line actually being able to use it.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar we will detail what HVAC material buyers and technicians need to know when selecting duct mastics, including matching mastic to substrate, alternatives to liquid mastic, and where UL 181 Listings fit into real world installations.

Laura Broman

ARTICLES

Market Insights into HVACR Contractor Buying Decisions for Distributors

The Brave New World of Incentives in 2019

HVAC Trends: Greener, Smarter, Better

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