Laura Broman

Laura Broman is a marketing content specialist for HMI Performance incentives. She is obsessed with writing and does it as much and as often as she can. Contact her at lbroman@hmiaward.com.

Market Insights into HVACR Contractor Buying Decisions for Distributors

Channel erosion, fierce competition, and e-commerce are reaching into the HVAC contractor market

Laura Broman

August 28, 2021

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If you’re a distributor in any B2B industry, you’re likely often wondering how your business stacks up against the competition from a contractor perspective.

The Brave New World of Incentives in 2019

A strong economy with a high consumer confidence means a positive forecast for incentives

Laura Broman

March 1, 2019

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Overall, 84 percent of businesses now use some form of non-cash rewards.

HVAC Trends: Greener, Smarter, Better

Innovation is forcing HVAC companies to get creative

Laura Broman

February 5, 2019

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Whether you’re an HVAC manufacturer or distributor, being able to push out your fancy new gadget depends on someone down the line actually being able to use it.