Chris Eifert, Principal at TriComB2B Prior to purchasing the agency. Chris held engineering, sales, marketing, and management roles at multiple industrial and technology businesses. He can be contacted via phone at 937-890-5311 or email at chris.eifert@tricomb2b.com.

Stop Making Sense: The Role of Emotion in B2B Decision Making

Chris Eifert

September 24, 2018

No Comments

A 2013 study by CEB and Google, From Promotion to Emotion, shows that we feel personal, emotional risk when making a major decision. You can lose credibility, trust — even your job — if you’re wrong.

On Demand Refrigerant Safety Classes A2L and A3 have a very low GWP, making them a strong, long-term solution for many HVACR applications. However, these refrigerants are classified as mildly flammable and highly flammable respectively. This flammability class raises safety and compliance concerns. This webinar will help you understand these classes, along with the opportunities these refrigerants can offer.

By 2021, what will Digital Disruptors led by Amazon Business be doing in your marketspace? Millennials (aka: digital natives, next-gen customers) are rapidly moving into key B2B buying jobs. They want an Amazon shopping experience from all suppliers. And they don’t want regular rep calls (or their cost) built into the price of shoppable SKUs.

How much will online price-shopping pressures increase?

ACHRNEWS

2019 September 9

In this issue of The NEWS, we present the Residential Heating Showcase, featuring the latest heating equipment to hit residential HVAC. We also discuss developments in the tools and test instruments market.

View More Subscribe

ARTICLES