This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Where does the disconnect lie between business and customer, and what’s preventing so many companies from successfully retaining customers they’ve already gained?
While the online experience is important, it’s important to remember that your e-commerce capabilities will most likely supplement rather than replace the more traditional B2B sales channels.
According to a Marketplace Study by the Incentive Federation, between the years 2013 and 2015, the use of channel rewards among businesses rose 15 percent, with companies spending upwards of $17 billion on channel programs alone.