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Greg McAfee is the author of It’s My Your Dream: Eight Elements to Guide Your Business Success. His book is now available in paperback as well as a special HVAC Entrepreneur Dream Edition, which comes with a hardcover edition of the book plus e-book download, dream journal, CD audio book (read by the author), 6 ounces of Greg’s choice dream coffee, and a special dream pen. For more information, visit www.gregmcafee.com.
We are wired to seek comfort; as a result, much of our life is focused around familiar patterns and habits. Yet while we go to great lengths to avoid being uncomfortable, that avoidance strategy is a killer when it comes to making the changes needed for business growth and success.