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Contributor Stephen W. Harvey, LEED AP, is a member of the education committee of the Mechanical Service Contractors of America (MSCA) and a partner and general manager with MSCA STAR contractor, Soefker Services, LLC. Memphis, Tenn.
When we set out to establish our business goals, we want to achieve more business, better profits, and less stress. And we know that our goal has to be calculable, attainable and clearly defined. But sometimes the goal is too much, too soon, and it is unreachable.